TechCrunch Acquired…by AOL?

Or, excuse me. They’ve rebranded as “Aol.” Casing matters.

This is confusing. I know that Aol is trying to reposition itself as a content provider for the new social web, but this seems like a major integration problem with the culture clash between TechCrunch which exudes Silicon Valley, and Aol, which is, well, Aol. However, if the purchase price really is only $25 million, that’s a bargain for the brand.

Maybe this is why Aol leased out the new building by my house.

Taking bets on how long Arrington stays on.