Sep 282010

Or, excuse me. They’ve rebranded as “Aol.” Casing matters.

This is confusing. I know that Aol is trying to reposition itself as a content provider for the new social web, but this seems like a major integration problem with the culture clash between TechCrunch which exudes Silicon Valley, and Aol, which is, well, Aol. However, if the purchase price really is only $25 million, that’s a bargain for the brand.

Maybe this is why Aol leased out the new building by my house.

Taking bets on how long Arrington stays on.

  One Response to “TechCrunch Acquired…by AOL?”

  1. […] This post was mentioned on Twitter by molly vader, Lekan Wang. Lekan Wang said: TechCrunch Acquired…by AOL? […]

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